Partnerize and BrandVerity analyzed data from their software platforms to quantify the impact of COVID on affiliate marketing. The Partnerize team examined sales trends in the Retail, Travel, Subscriptions, Telecom, and Finance verticals from February to April and analyzed performance by region. Meanwhile, the BrandVerity team looked at bad actor affiliate activity by vertical during this same time period.
Georgia Gier, VP of Customer Success at BrandVerity and Jim Nichols, CMO of Partnerize walked through the findings and what they mean for affiliate marketing.
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