CUSTOMER CASE STUDY

 

SMARTERTRAVEL

 

ENABLING DIRECT PARTNERSHIPS AT SCALE

 

SmarterTravel has been delivering valuable travel information to passionate travelers since 1988. Through its portfolio of award-winning travel publishers like Jetsetter, Oyster, and Airfarewatchdog, SmarterTravel’s content reaches more than 200 million visitors every month. To monetize its sites, SmarterTravel developed and perfected leading adtech solutions to drive its revenue and those of other large partners, but had previously not had a scalable way to bring these solutions to publishers of any size.

  • 65% PARTNER PROGRAM GROWTH IN UNDER 4 MONTHS
  • 50% REDUCTION IN PARTNER ONBOARDING TIME
  • CENTRALIZED PROGRAM MEASUREMENT

 

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"Partnering with Partnerize has helped us significantly scale our business, allowing us to work with new publishers and be efficient in how we manage these relationships. Our partners and us have transparency into performance and insights in real-time, helping to make optimizations turn-key."

 

Eric Bosco | VP and General Manager of SmarterTravel Media