Emirates is one of the largest international airlines, flying the world’s biggest fleets of Airbus A380s and Boeing 777s and offering customers the comforts of the latest and most efficient wide-body aircraft in the skies. Active in 87 markets, Emirates’ affiliate program is spread across multiple networks, with over 10,000 publisher connections. The brand engaged with the Partnerize Platform to centralize tracking and reporting, and use data-driven marketing to improve their revenue and yield on tickets sold through the program. The company wanted to deploy a new commissioning structure that rewarded partners with increased commission for bookings on high priority routes.
Together with Partnerize, Emirates has pioneered a targeted and scalable approach to rewarding travel publishers, which is highly effective and feeds into the company’s wider objectives.