CUSTOMER CASE STUDY

 

Fender

 

UNIQUE PARTNER PROGRAM WITH DIRECT INTEGRATION AND PARTNER REWARDS FOR CUSTOMER LTV

 

Fender’s objective was to expand out of the traditional templated affiliate network solution. They came to Partnerize for the flexibility and quality of technology to deliver a program that was uniquely their own. This program would reward partners for a subscriber’s lifetime value, offer superior data collection, and would appeal to a non-traditional partner like a guitar retailer.

 

 

  • 34% CONVERSION RATE INCREASE
  • 12,000+ PROGRAM TRIALS IN 6 MONTHS
  • INCREASED CUSTOMER RETENTION RATE

 

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"We aren’t just building an affiliate program. We are building a community of businesses that are equally passionate about the rewarding experience that learning an instrument provides. ."

 

- Ethan Kaplan | General Manager, Fender Digital