The COVID-19 pandemic brought tremendous disruption to the retail and restaurant industries. For Pizza Hut, this meant the temporary closure of its dine-in outlets. However, given the nature of their business, its delivery arm was fortunate to continue trading during lockdowns. To counteract the business effects of restaurant closures, Pizza Hut Delivery needed to establish new ways to drive awareness of its delivery sector.
As they looked to identify effective methods to promote delivery, Pizza Hut and their agency, Navigate Digital, evaluated the strong growth potential of the partnerships channel. They recognised that partnership is highly scalable, provides a diversified revenue stream and its pay for-performance compensation model meant that they could field programs with minimal risk.
Mandeep Kaur, Digital Customer Acquisition Assistant Manager | Pizza Hut Delivery